Should GTA 6 marketing focus on Vice City or on Leonida as a whole? An editorial.
Vice City is the headline. Leonida is the substance. Editorial on which one really matters.
Returning city, recognisable name, brand equity from 2002. Easy to market. Photogenic.
More map area outside Vice City than in. The wetlands, the Keys and the inland towns are likely to be the surprise content. Marketing leans on city; the world is bigger.
Both. The marketing weights toward Vice City; the playable map weights toward Leonida-as-a-whole.
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